In 2023, customers expect instant gratification and seamless user experience. Incorporating live chat on your website has become a game-changer for increasing online sales. Gone are the days when customers had to wait for hours or even days to get a response to their queries. With live chat, you can provide real-time assistance and create a personalized shopping experience. Let’s see how to increase online sales with live chat in your business.

Role of Live Chat for Online Sales

Customers love convenience, and nothing is more convenient than having a chat window pop up when they need assistance. Live chat enables you to engage with your visitors at the right moment, right when they have questions or concerns. By providing instant answers, you can build trust, alleviate any doubts, and guide visitors toward making a purchase. With live chat, you’re not just selling products or services; you’re selling an experience. This level of interaction creates a sense of trust and reliability, making the customer more likely to proceed with the purchase. Live chat bridges the gap between the online and offline shopping experience, providing the human touch that customers often crave.

The Role of Live Chat in eCommerce

Live chat is not just an add-on feature; it has become an essential tool for eCommerce businesses. It serves as a virtual salesperson, assisting customers throughout their buying journey. By addressing their concerns promptly and providing relevant information, live chat helps reduce cart abandonment rates and boosts conversions. It’s like having a helpful store assistant by your side, guiding you through the aisles.

Consider a scenario where a customer is about to abandon their shopping cart due to unanswered questions or uncertainties. With live chat, you can intervene at the right moment, offering assistance and resolving any issues they may have. Not to mention, with the rise of mobile app development services, people have even started integrating advanced 24/7 chat services in their apps, taking e-commerce live chats and customer service to the next level. This proactive approach not only saves the sale but also leaves a positive impression on the customer. They feel valued and supported, increasing the chances of repeat business and positive word-of-mouth recommendations.

Benefits of Integrating Live Chat on Your Website

While you can increase online sales with live chat, the tool brings a multitude of additional benefits. Integrating live chat on your website offers a plethora of benefits. Firstly, it significantly improves customer satisfaction by resolving issues in real-time. Customers no longer have to wait for an email response or spend time searching for answers on their own. With live chat, they can get immediate assistance, leading to a smoother and more enjoyable shopping experience.

Second, live chat enhances your brand image, showing customers that you value their time and are readily available to assist them. Having a live chat feature sets your business apart from competitors who do not. It demonstrates your commitment to customer service and establishes a reputation for being responsive and reliable.

Moreover, live chat allows you to gather valuable customer insights, such as their pain points and preferences. You can uncover their needs, wants, and expectations by engaging in conversations with customers. This information is invaluable for refining your products or services, tailoring your marketing strategies, and improving overall customer satisfaction. Live chat has become a powerful tool for market research and customer relationship management.

Setting Up Live Chat for Your Online Store

Choosing the Right Live Chat Platform

When selecting a live chat platform, consider factors such as ease of use, customization options, and integration capabilities with your eCommerce platform. Look for features like chat transcripts, chatbot integration, and visitor analytics.

Best Practices for Implementing Live Chat

Implementing live chat requires careful planning and execution. Train your live chat operators to be knowledgeable, empathetic, and proactive. Create pre-drafted responses for common queries to save time. Additionally, make sure to optimize your website’s design and layout to accommodate the live chat widget seamlessly.

Training Your Team for Effective Live Chat Communication

Having the right technology in place is only half the battle; you also need a well-prepared team to handle live chat interactions effectively.

Essential Skills for Live Chat Operators

Excellent written communication skills are crucial for live chat operators. They should be able to convey information clearly and concisely while maintaining a friendly tone. Active listening and problem-solving abilities are also essential to understanding customer needs and providing suitable solutions.

Creating a Consistent Communication Strategy

Consistency is key when it comes to live chat. Create standardized guidelines for greetings, responses, and tone of voice. This ensures that each customer receives a consistent experience regardless of the operator handling the chat. Remember, your brand’s personality and values should shine through every interaction. A well-thought-out business plan can further support these efforts by aligning your customer service goals with broader organizational objectives. Tools like an AI business plan generator can streamline this process, providing tailored strategies to integrate consistent communication into your business framework effectively.

Enhancing Customer Experience through Live Chat

With live chat, you have the power to create exceptional customer experiences that keep them coming back for more.

Personalizing Customer Interactions

Show customers that you value them by using their names during conversations. Leverage customer data to provide personalized product recommendations or tailored discounts. By going the extra mile, you create a memorable experience that sets you apart from the competition.

Reducing Response Time with Live Chat

Time is of the essence when it comes to online sales. Aim to respond to live chat queries within seconds or minutes, demonstrating that you prioritize customer needs. Use automated chatbots to handle basic inquiries and route complex issues to the appropriate team member. Prompt responses pave the way to customer satisfaction and increased sales. Find a live chat queueing strategy that works for your company. It will help your agents maximize the efficiency of their interactions with customers. And it will help customers get support as quickly as they need it.

Measuring the Impact of Live Chat on Sales

Analytics play a crucial role in understanding the effectiveness of your live chat strategy and optimizing it further.

Key Performance Indicators for Live Chat

Monitoring live chat KPIs will help you see how it works for your customers and agents. It will also allow for comparison later on, which will help monitor growth. By keeping your eye on analytics, you can see how to increase online sales with live chat.  Some important metrics to track include chat volume, response time, customer satisfaction ratings, and conversion rates. These indicators provide insights into the overall performance of your live chat system and help identify areas for improvement.

Interpreting Live Chat Data for Sales Growth

Analyze the chat transcripts to identify frequently asked questions and common pain points. Use this data to improve your product descriptions, website navigation, and overall customer experience. By continuously optimizing based on customer feedback, you can drive higher sales and customer loyalty.

Opening Chat Dialog

As your team uses software analytics, it can analyze visitors’ demographics, behavior, and preferences to better communicate with them. This is done by reviewing each visitor and identifying visitors that are ready for contact. This can be triggered in a variety of methods:

1. Page Views – As a customer navigates your page, they view a variety of pages, getting comfortable with what you offer, however not yet taking the desired call to action. By using page views as your proactive trigger, your sales team can open dialog without having your visitor leave your website.
2. Landing Page. Each page on your website has a purpose, sometimes they are informational, sometimes with a specific call to action. Different pages can be used to trigger different proactive dialogs. By using the landing page, a focused dialog can occur about something specific to the customer – brand, size, or whatever else helps make the conversation more personal.
3. Visit Time. A customer’s visit time is a good trigger to offer support. By providing proactive help, an agent can see if the customer needs assistance based on how much time he or she spent on a specific web page.

Automated Chat Dialog

Automated requests can be made to web visitors, from specific pages. This method provides many benefits, opening dialogs automatically enables businesses to be more effective with opening messages and more efficient with your sales team resources.

Best Practices for Effectiveness

1. Open dialogs when a customer is on a product page
2. Open dialogs after a certain time spent on your FAQ page.
3. Create custom chat invitations for the type of chat; e.g. sales, service, inquiry, shipping etc.
4. Put effective practices in place, they will grow efficient over time.

Best Practices for Efficiency

1. Create a schedule for operators to handle chats.
2. Treat visitors as if they were in your store and build a relationship.
3. Create a knowledge base for both internal and external common questions
4. Escalate questions to a qualified salesperson (a callback if necessary)

Increase Online Sales with Live Chat

Each visitor that comes to your website has already cost you money. As competition increases, the cost per visit is increasing. By opening up new ways to converse with potential customers, online tools are there to close more sales. Live chat is a powerful tool that can skyrocket your online sales. By leveraging its real-time communication capabilities, you can provide exceptional customer experiences, simplify the buying process, and build lasting relationships with your customers. Increase online sales with live chat while providing your customer service agents with tools that raise customer service satisfaction.

Ready to elevate your online sales with the power of live chat? Try LiveHelpNow, the omnichannel customer support suite that revolutionizes customer service across all platforms. With LiveHelpNow, you can seamlessly connect with customers via Chat, SMS, Facebook, Instagram, WhatsApp, Email, Google, and even phone. Our cutting-edge AI technology automates routine inquiries, freeing up your agents to tackle complex issues and enhance customer relations. Start streamlining your customer service and boost your team’s productivity today. Sign up for a Free 30 Day Trial and experience the difference for yourself!

The post How to Increase Online Sales with Live Chat  appeared first on LiveHelpNow.

There are various components of the business that fuel lead generation. Live chat is one of them.  Most businesses and marketers believe that the live chat function is for customer service only. 

However, this excellent technology can do more than welcome site visitors if managed correctly. According to a recent study by Forrester, live chat produces more than 40% of site conversion rates. 

Similarly, 38% of the customers said they are more likely to buy from a site that offers live chat. And almost 78% of the businesses say that offering a live chat feature has helped them achieve higher sales and revenue. 

If you are not generating enough leads, this post is for you as we will delve into the live chat feature and how you can leverage it to increase your lead generation. 

Top 5 Ways to Use Live Chat for Lead Generation 

According to Vtldesign, more than 91% of the users online like the overall experience when they can live chat with a sales representative. Ultimately, it helps them make a purchasing decision. Here are some ways to use the live chat feature to supercharge your lead generation and conversion.

1. Greet Site Visitors with a Warm Welcome 

Use the chatbot feature to welcome site visitors by creating a warm welcome message including greetings and some basic information about the site. You can also present site visitors with a menu and ask them what they want. You can create a guided conversation instead of just trying to capture user information, as done by NOTIQ. And that, in turn, can boost your lead generation powers. 

Some of the features that you can add to your live chat include:

• A blog link 
• Link to a product description page
• Link to the discounted products page 
• Pricing page 
• Get in touch with the customer service 

You can also opt for Omnichannel chatbots to capture information from Facebook or other social media platforms. Then you can instantly capture leads and craft personalized greetings based on the language and location of the person. Customers value an omnichannel approach to their communications. Especially when it helps make their experiences more personal. 

2. Provide assistance to customers 

Live chat allows you to offer real-time assistance to the customers leading to excellent customer service. Subsequently, that helps to get more leads and higher conversions. Effective lead generation is all about reaching out to people and communicating with them. 

Chat option acts like a store clerk in  your online store that visitors can talk to in case of issues. One great example is Apple, as it gives an option to its visitors to chat with a specialist. 

Therefore, the live chat feature is a good way to engage visitors by answering their questions and communicating with them. However, keep in mind that to increase lead generation, you need to have an online chat with real-time assistance and not a “Leave a message.” That later is rude, impolite, and people simply don’t like it. So, if you cannot staff a live chat, don’t have one at all. Alternatively, you can look into hiring virtual assistants to man your live chats during busy or off-hours. 

3. Personalized Customer Experience 

People don’t like it when businesses sell too aggressively. Nowadays, people want a high level of a personalized experience, and they expect brands to understand their likes and dislikes and recommend products accordingly. 

Research reveals that 73% of the customers believe live chat to be a great way of dealing with a business, and it helps build trust. It is all about connecting with the customers on a personal level. 

“Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” Steve Jobs, Founder of Apple Inc. 

Let’s say a site visitor is lingering on specific product pages and is reviewing similar products on your site. With a live chat feature, you can start a conversion with them. Instantly send them a message to ask if they would like to know more about this product. This is where customer service automation can be, once again, of great help. 

This way, the customer will feel welcomed, and you will get to know what they’re thinking. The valuable information can be used to generate personalized emails and messages to convert leads into customers. It’s almost like a chain reaction. 

4. Get Access to Customer Data 

Lead generation is all about understanding your customers and what they want. Only then you’ll be able to offer personalized services and customer experiences for better lead generation and conversion. 

Live chat feature can help you acquire important data about your customers, which will ultimately boost your lead generation and turn visitors into customers. 

With a monitoring feature in your live chat software, you can get hands-on real-time reports and analytics. Some of the important customer information that you can get access to with Live chat software are:

• How many times has a visitor visited your site?
• What pages have the visitor spent the most time on?
• How long has the visitor spent time on particular product pages?
• Where are your visitors located in the world?
• Which product pages have the visitor opened recently?

This information is the Holy Grail for a small business. Using this information, companies can get a better understanding of their valuable customers and design personalized sales and marketing strategies accordingly. 

5. Engaging visitors that are leaving your site 

Another great way to use live chat for lead generation is to engage visitors who are trying to leave the website or are abandoning their carts. You can start a conversation with them and ask them questions or request feedback to get a lead. 

If you see they are abandoning their carts, you can also give them free shipping or discounts and ask them how you can assist with the order confirmation. Therefore, Live Chat can help you decrease cart abandonment rates. 

Keep in mind that, in this case, timing is crucial. In fact,  Lead Response Management Study concludes just that. 

“The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted.” Dr. James Oldroyd

So, if your live chat software isn’t powerful enough, you might miss the chance of contacting the visitor before he leaves your website. 

Example: Sephora 

Sephora is a pro at using the Live Chat feature to fuel lead generation and conversion. 

Apart from its traditional live chat feature, it has also introduced Live Community Chat, where Sephora visitors can ask questions from the other users. 

Let’s say someone is looking for a moisturizer for oily skin; they can ask in the Sephora community and get advice from thousands of online users. As of today, it has more than 4,387,254 members and millions of posts. 

Sephora’s live chat is a great example of the smart use of Live Chat as a study shows that 93% of the customers say that their purchase decision is based on online reviews of other customers. 

This amazing feature allows visitors to “Chat live with Sephora Shoppers,” and you can also chat with customer sales representatives in case of any issues. This approach is very exciting and new, that not only helps with marketing but also sales. 

Live Chat for Lead Generation Checklist 

Here are some tips to help you create a great live chat strategy that is definitely going to help you get more leads and conversions:

1. Don’t use offline chat or “Leave a message.” 
2. Just like your website, live chat needs to be available 24/7. Most of the leads come in after-hours or on the weekend, and you don’t want to miss out on the opportunity. 
3. Make sure to answer people within 15 seconds. Anything longer than that, and you have lost your potential lead. 
4. Use data to analyze the trends and weak areas that need to be addressed. 

FAQs

1. What is live chat lead generation?
It’s using live chat on your website to connect with visitors, answer their questions, and gather their info so you can follow up and turn them into customers.

2. How does live chat help my business grow?
Live chat makes it easy to catch people’s attention while they’re browsing your site, solve their problems quickly, and guide them toward making a purchase or booking your service.

3. Do I need to be available 24/7 for live chat to work?
Nope! Live chat is helpful even if it’s just during your business hours. If you want 24/7 coverage, you can always hire a service to handle it for you.

4. What kind of info can I collect through live chat?
You can collect names, emails, and questions they have about your product or service—basically, enough to understand their needs and follow up.

5. Is live chat expensive for small businesses?
Not at all. There are plenty of budget-friendly tools or services that can bring in more leads and sales, making it a worthwhile investment.

Try Live Chat for Lead Generation 

Live chat for Lead Generation is a fantastic lead magnet and a great tool to communicate with your customers to find out what they want. Tools like live chat can work hand-in-hand with resources such as an Invoice Template for MS Word to streamline customer service and backend processes. Live chat can do more for your small business than provide customer service. If implemented right, it can help get more leads and achieve higher conversion rates. Follow the tips above, and create a benchmark, and you are sure to get amazing results. 

The post Live Chat Lead Generation: Boost Your Small Business Growth appeared first on LiveHelpNow.

The Challenges of Order Management

Order management involves tracking orders, processing payments, managing inventory, and ensuring timely delivery. Businesses often face:

• Delayed order processing and confirmations.
• Inaccurate order status updates.
• Inefficient communication between departments and delayed order capture.
• High operational costs due to manual processes.

These issues cause customer dissatisfaction, lost sales, and increased costs in the order-to-cash process. Thus, businesses must find effective solutions to address these challenges.

NetSuite’s Role in Order Management

NetSuite offers a robust order management system that streamlines the entire order lifecycle, from placement to fulfillment. Key features include:

• Real-Time Order Status Tracking: Provides accurate updates, keeping customers informed.
• Automated Order Processing: Reduces manual efforts and errors by automating processes.
• Inventory Management: Ensures optimal inventory levels, reducing stockouts and overstock.
• Order Fulfillment: Coordinates fulfillment across channels for timely delivery.

Despite these features, businesses can further enhance order management by integrating NetSuite with customer support tools like LiveHelpNow.

Trending Now

NetSuite is boosting its generative AI capabilities with its Text Enhance feature now integrated across more text fields within its ERP suite. Supported by Oracle Cloud Infrastructure, this tool helps teams in finance, HR, supply chain, sales, and customer support by generating relevant text drafts for quick review and approval. New updates include assisted authoring for finance documents, supply chain support tickets, sales quotes, HR job descriptions, and customer case summaries. Additionally, NetSuite introduced two new connectors for its analytics warehouse and POS offerings, improving data consolidation and integration for enhanced business operations.

Enhancing Order Management with LiveHelpNow

LiveHelpNow offers live chat, AI chatbots, and ticket management tools and order management capabilities. Integrating these with NetSuite boosts order management and customer service. Here’s how:

Real-Time Order Status Updates 

LiveHelpNow’s chat tools can fetch order status from NetSuite instantly. Customers get real-time updates without calling or emailing. This improves their experience.

Streamlined Order Processing 

Automate order confirmations and updates through LiveHelpNow’s tools. When an order is placed, an automated confirmation message is sent via chat. This ensures timely communication and reduces manual effort.

Omnichannel Customer Support

Combine NetSuite’s CRM with LiveHelpNow’s tools to centralize customer data. Agents can manage inquiries and issues more efficiently. This approach records all interactions, enhancing service management and order management processes.

Efficient Customer Service Management 

Combining NetSuite’s CRM with LiveHelpNow’s tools centralizes customer data. Agents manage inquiries and issues more easily. This improves service efficiency and ensures all interactions are recorded, enhancing service management.

Real-World Use Cases

Several businesses have optimized order management and customer service by integrating NetSuite with LiveHelpNow. Examples include:

• E-commerce Retailer: Integrated NetSuite with LiveHelpNow to provide real-time order updates via AI chatbots, reducing inquiries and boosting satisfaction.
• Wholesale Distributor: Automated order processing and confirmations with LiveHelpNow’s chat system, reducing manual effort and processing time.
• Manufacturing Company: Integrated NetSuite’s inventory management with LiveHelpNow’s tools to provide accurate stock information, improving order fulfillment rates.

Step-by-Step Integration Guide

Integrating NetSuite with LiveHelpNow is simple and customizable, streamlining your fulfillment process.. Follow these steps:

1. Assess Integration Needs: Identify where integration adds value, like order updates or automated confirmations.
2. Configure API Connections: Set up API connections between NetSuite and LiveHelpNow for data exchange.
3. Customize Chatbot Responses: Configure AI chatbots to fetch and display order info from NetSuite.
4. Automate Processes: Set up automation for order confirmations, status updates, and routine communications.
5. Test Integration: Test thoroughly to ensure seamless integration and meet identified needs.
6. Train Staff: Train customer service agents to use the integrated system and access NetSuite data through LiveHelpNow’s tools.

Benefits of NetSuite Order Management

NetSuite Order Management is a comprehensive solution designed to streamline and optimize the entire order lifecycle, from order creation to fulfillment and post-sales processes. Here are its key benefits:

1. Seamless Omnichannel Fulfillment

NetSuite enables businesses to manage orders across multiple sales channels, including e-commerce, retail, and wholesale. Its centralized system ensures a unified view of inventory, allowing for seamless fulfillment regardless of the sales channel.

2. Improved Order Accuracy

With automation and real-time data synchronization, NetSuite minimizes errors in order processing. From capturing orders to tracking shipments, it ensures accuracy at every stage.

3. Enhanced Customer Experience

NetSuite provides real-time order status updates and faster order processing, leading to higher customer satisfaction. Its self-service portals also empower customers to track their own orders and request changes.

4. Efficient Inventory Management

The system integrates inventory data with order management, providing visibility into stock levels. This helps prevent stockouts or overstocking while optimizing inventory costs.

5. Streamlined Returns and Exchanges

NetSuite simplifies the returns and exchanges process, ensuring efficient handling of reverse logistics. This improves customer satisfaction while reducing the complexity of managing returns.

6. Scalability for Growing Businesses

Whether you’re a small business or a large enterprise, NetSuite Order Management scales with your growth. It supports increasing order volumes, additional sales channels, and expanding geographical markets.

7. Automation and Workflow Optimization

NetSuite automates order processing tasks, such as billing, shipping, and invoicing. It also allows for customizable workflows to match unique business needs, saving time and resources.

8. Real-Time Insights and Analytics

The platform provides actionable insights into order trends, fulfillment metrics, and inventory performance. These analytics help businesses make data-driven decisions to enhance efficiency and profitability.

9. Integration with ERP and CRM Systems

As part of the NetSuite ecosystem, the order management system integrates seamlessly with other modules, including ERP and CRM, ensuring a connected and efficient workflow.

10. Cost Savings

By reducing manual processes, minimizing errors, and optimizing inventory and order management, NetSuite helps businesses save costs and improve their bottom line.

NetSuite Order Management is an invaluable tool for businesses aiming to deliver efficient, accurate, and customer-centric order fulfillment while maintaining scalability and control over operations.

Conclusion

Integrating NetSuite with LiveHelpNow optimizes order management and enhances customer service. Real-time order updates, streamlined processing, and consistent omnichannel support improve efficiency and customer satisfaction. This integration addresses common challenges and sets businesses apart in a competitive market. Explore NetSuite and LiveHelpNow integration to elevate your order management and customer service.

Ready to transform your order management and elevate your customer service to new heights? Discover the seamless integration of NetSuite and LiveHelpNow today. Experience firsthand how real-time order updates, streamlined processing, and omnichannel support can revolutionize your operations and enhance customer satisfaction. Start your 30-Day Free Trial with LiveHelpNow and see how our powerful tools can optimize your business and delight your customers.

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Utilizing AI for Improved Lead Nurturing Tactics

When it comes to nurturing leads, AI can be your secret weapon. By analyzing customer data and behavior, AI-powered systems can help you understand your prospects better and tailor your marketing and operation al efforts accordingly. This means you’ll be able to deliver personalized content at the right time and through the right channels, increasing your chances of converting leads into loyal customers.

One of the key advantages of using AI for lead nurturing is its ability to analyze vast amounts of data in real-time. Traditional lead nurturing tactics often rely on manual analysis and decision-making, which can be time-consuming and prone to human error. With AI, you can automate the process of analyzing customer data, allowing you to quickly identify patterns and trends that can inform your marketing strategies.

AI-powered lead nurturing systems can also help you identify the most promising leads. By analyzing customer behavior and engagement with your marketing materials, AI can determine which leads are most likely to convert into paying customers. This allows you to prioritize your efforts and focus on those leads that have the highest potential for conversion.

Another benefit of using AI for lead nurturing is its ability to deliver personalized content at scale. AI-powered systems can analyze customer preferences and behaviors to create personalized marketing messages and recommendations. This level of personalization can significantly improve the effectiveness of your lead nurturing efforts, as customers are more likely to engage with content that is relevant to their needs and interests.

Let’s look into specific ways AI can improve lead generation. 

1. Provide Lightning-Fast Customer Service with Chatbots

One of the most significant advantages of using AI in lead generation is the ability to provide lightning-fast customer service. Chatbots, powered by AI algorithms, can instantly engage with website visitors, answering their questions and guiding them through the sales process. This level of proactive assistance builds trust and keeps potential customers engaged, increasing the likelihood of a successful lead conversion.

Imagine a scenario where a potential customer visits your website and has a question about a product or service. In the absence of a chatbot, they would have to navigate through your website, searching for a contact form or a phone number to reach out for help. This process can be time-consuming and frustrating, potentially leading to the loss of a valuable lead.

However, with the implementation of AI-powered chatbots, the customer’s experience is transformed. As soon as they land on your website, a chatbot pops up, greeting them and asking if they need any assistance. This immediate engagement not only saves the customer time but also creates a sense of personalized attention.

Benefits of Chatbots in Customer Communications

Chatbots are designed to understand natural language and provide accurate responses to customer queries. They can handle a wide range of questions, from product specifications to pricing details, and even provide recommendations based on the customer’s preferences. By leveraging AI algorithms, chatbots continuously learn and improve their responses, ensuring that customers receive the most relevant and up-to-date information.

Furthermore, chatbots can guide customers through the sales process, acting as virtual assistants. They can provide step-by-step instructions on how to make a purchase, assist with filling out forms, and even offer personalized discounts or promotions. This level of proactive assistance not only enhances the customer experience but also increases the chances of a successful lead conversion.

Another advantage of using chatbots for customer service is their ability to handle multiple conversations simultaneously. Unlike human agents who can only handle one conversation at a time, chatbots can engage with multiple website visitors simultaneously, ensuring that no potential lead is left unattended. This scalability allows businesses to provide efficient and responsive customer service, even during peak hours.

2. Personalize Customer Service Using AI Customer Data Analysis

AI can unlock valuable insights from your customer data that can help you understand their preferences, behaviors, and needs better. With AI marketing tools, you can gain deeper insights into customer behavior and preferences, enhancing your ability to deliver personalized experiences. With this knowledge, you can personalize your customer service interactions, offering tailored recommendations and solutions that resonate with your leads. By making customers feel understood and valued, you’ll stand out from the competition and win their loyalty.

One example of AI’s power at work is the application of sentiment analysis tools in customer service operations. Sentiment analysis is a natural language processing technique that involves analyzing the emotions, attitudes, and opinions expressed in text. By utilizing advanced algorithms, sentiment analysis can determine whether a message is positive, negative, or neutral. AI implemented in customer service tools such as live chat can decode customer vibes. Implementing sentiment analysis in live chat can enhance the emotional intelligence of a contact center as a whole. It’s like having a mind-reading superpower but for chat conversations.  For customer service agents it can serve as a way to connect to customers on a deeper level. And the better they connect, the better the relationship becomes. This is an example of how efforts to improve lead generation using AI can further develop into better customer retention. 

3. Make Attractive Design Choices

When it comes to lead generation, first impressions are crucial. AI can help you make attractive design choices for your website that capture your audience’s attention and keep them engaged. By analyzing user data and preferences, AI can optimize your website’s layout, colors, and visuals to create an aesthetically pleasing and user-friendly experience. Remember, a visually appealing website not only attracts leads but also encourages them to stay longer, increasing the chances of conversion.

4. Offer Omnichannel Communications Options

In today’s hyper-connected world, it’s essential to meet your potential leads where they are. AI can facilitate omnichannel communications by automatically tracking customer interactions across various touchpoints, such as email, social media, and websites. This allows you to engage with leads seamlessly, delivering consistent and personalized messages that make them feel valued and supported. By embracing multiple communication channels, you’ll boost your chances of capturing the attention of potential leads and converting them into customers.

5. Use Organizational AI Tools to Manage Operations

AI is not just limited to the customer-facing aspects of lead generation. It can also revolutionize how you manage your operations. AI-powered tools can streamline and automate various tasks, such as lead scoring, data analysis, and campaign optimization. By reducing manual efforts and empowering your team with powerful AI-driven tools, you’ll save time and resources, allowing you to focus on what really matters—generating high-quality leads and driving conversions.

So, there you have it—five exciting ways to improve lead generation with the help of AI. By leveraging the power of AI, you can supercharge your lead nurturing tactics, deliver lightning-fast customer service, personalize your interactions, make attractive design choices, offer omnichannel communications, and optimize your operations. Embrace the possibilities of AI, and watch your lead generation efforts soar to new heights!

Ready to revolutionize your lead generation and customer service with the power of AI? Look no further than LiveHelpNow, the omnichannel customer support suite that integrates seamlessly across Chat, SMS, Facebook, Instagram, Whatsapp, Email, Google, and even phone. Our cutting-edge AI technology automates routine inquiries, freeing up your agents to tackle complex issues and enhance customer relations. Don’t miss out on the opportunity to elevate your business with LiveHelpNow. Start your Free 30 Day Trial today and experience the difference AI can make!

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The LiveHelpNow partner program is the only chat partner program available where resellers can refer, resell, and white label chat software and 24/7 managed chat service under one umbrella. The partnership initiative provides two offerings: award-winning LiveHelpNow live chat software and HelpSquad outsourced managed chat support. 

The partner program offers simple pricing and industry-leading margins, including jump-start promotions during the initial stages of the program launch. 

“My marketing agency was looking for a chat service to offer to my customers and an easy vendor to work with,” says Pete Polgar, owner of Glenmont Consulting, one of the marketing professionals who have jumped on board with the new LivehelpNow partner program. “I spoke to quite a few providers. LiveHelpNow offers both chat software and 24/7 managed chat services. Their team is great to work with, and the medical practices for which I build websites love the additional leads they’re generating through chat.”

Different Levels Based on Partner’s Needs

The program offers three different partner levels – referral, reseller, and white label sales. 

“The white label resellers will essentially get a discounted copy of the product,” says Jason Filios.

Head of LiveHelpNow Partnerships. “They will be responsible for setting up, managing, and providing support to the customers and can set their own pricing.”

“Our partner program is built to industry Best Practices along with competitive margins and promotions. We provide all the resources you might need to refer, resell, or white-label and pay full commissions throughout the life of the contract!”

The reseller level offers three tiers. During the months following the program’s initial launch, all resellers will start at the gold level. The referral-level participants of the partnership program will receive a margin of the sale price of the software. That will depend on the number of leads they refer to LiveHelpNow. 

LiveHelpNow provides free training and free sales tools to its partners. There are no set-up fees and the process to join involves a simple application on the partnership’s website.

Once approved, partners will receive access to helpful sales and marketing tools and communication within the partner portal. 

For more information or to apply, visit https://partners.livehelpnow.net/ or email partners@livehelpnow.com.

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Customer segmentation, or market segmentation, divides your customers into categories based on shared characteristics. These characteristics could be anything from age, gender, and profession to more defined categories like female gamers in their 40s or doctors who chose to purchase a particular brand of medicine over another. 

This type of practice helps companies market their products or services more effectively. This also enables you to be more customer-centric to grow your business. This is why customer segmentation is a beneficial tool for startups. 

Compared to large companies, startups have fewer resources. This means that you need to be smart about where you spend these resources as a startup. 

Segmentation tips for startups

The first thing you need to do is learn how to segment your customers adequately. There are four main types of customer segmentation: demographic, psychographic, behavioral, and geographic. 

Learn to do proper customer segmentation research

Demographic Segmentation

When we talk of demographic segmentation, we consider the observable differences in people regarding age, gender, marital status, income, race, education, religion, nationality, and family type and size. This is the most basic segmentation type and usually gives you a somewhat broader result. This is useful when you are just starting to identify your target audience. Or when you are just targeting one broad demographic. For example, let’s say you target married men with two to three children. Then, using demographic segmentation to pull the data from your database and running analytics on the results, you can come up with a list of customers to whom you can market a particular product. For example, an SUV is big enough for the family and “cool” enough to drive alone. 

Psychographic Segmentation

Psychographic segmentation is similar to demographic segmentation, but the focus of psychographic segmentation is customers’ mental and emotional characteristics. These include lifestyle, attitudes, and personal beliefs. You can use this segmentation type together with your demographic segmentation to come up with targeted customers. For example, you have a gym and want to attract more customers to your newly opened branch. You can start by using demographic segmentation to map out the type of people within that area. For example, maybe there are a lot of parents with school-aged children who have some free time during the day. You then learn about their lifestyle and how your gym would fit into it. 

Geographic Segmentation

Geolocation advertising has become an essential part of digital marketing in recent years. It allows you to target customers based on their geographic location, and this is where geographic segmentation comes in handy. This is useful when you want to run ads for a specific location. For example, you can’t sell winter gear to your customers in the tropics, but you can sell them something to keep them cool. 

Behavioral Segmentation

Behavioral segmentation is something you can see from your customers’ shopping habits. Do they shop more when there are sales? Are they partial to a specific type of product? Behavioral segmentation will also provide a good barometer for monitoring customer health scores. Do you see an uptick in customers, or are they dropping off? How are they using your products? Do they derive value from them?

Talk to your customers

The best way to find out what your customers need is to talk to them, and you can do so by conducting surveys. Just make sure that you have sound content management systems in place so that sifting through your results would be easy.
If your startup is low on resources, outsource customer interactions.

Tomorrow night we would have been hosting a quiz at our beloved home @thehopeandruin…

We will be back when the time is right, but in the meantime – would any of you like to see us try some virtual/live stream quizzes whilst we’re all staying safe indoors?

Barney IMQ x

— Ink Mathematics (@ink_mathematics) March 22, 2020

Chatbots are an excellent tool to invest in, especially for startups. They help you provide round-the-clock service without needing additional FTEs to man the chat line after hours. You can arm these chatbots with answers to frequently asked questions, empower them to help customers set appointments, and help your customers with basic troubleshooting. Then, you can utilize your customer service representatives for live chats during working hours for a complete and robust service. 

You can also do after-sales calls for your customers, asking them how they are doing and if your products are helping them in their daily lives. In today’s online world, getting a call from an actual human can be a refreshing change that will stick to the minds of your customers. 

Once you find out what your customers need, you can start marketing your products to the right people instead of blindly shooting your ads and email blasts, hoping to hit your target. 

Online advertising

Once you know your target customers, start investing in online ads. Google ads for SaaS specifically allow targeting based on user intent, making them highly effective for acquiring quality leads. To ensure effective marketing strategies, integrate Google Analytics with Salesforce or another CRM to get valuable insights into customer behavior and conversion rates. This integration allows you to monitor and analyze the performance of your ads, enabling you to make data-driven decisions.It’s also essential to leverage SEO and make sure that you stay on budget. The cost per click of Google ads versus Bing ads is quite a lot, so do your research. Make sure the sites are not oversaturated with ads as well.

Use social media

With almost everybody on a social media platform, you can create social media groups exclusive to your customers with your target audience. For example, are your customers on Facebook? Create a Facebook group for your customers where they can learn about your new products about to go on sale. 

For B2B clients and customers, you could also use LinkedIn’s hyper-granular targeting capabilities and LinkedIn automation tools.

Drive more in-store foot traffic and increase buyer spending. pic.twitter.com/L3wlWvj6Oh

— Twitter Marketing (@TwitterMktg) August 8, 2017

Use witty commentaries on your Twitter to engage your customers in some light-hearted banter. Set your Twitter posts in advance with a good tweet scheduler available in the market. Or use Instagram to post photos of your products and announce sales or exclusive activities around your brand. You can even start a TikTok trend if you want. The best part of this is that it’s all free. 

Customer Segmentation for Startups

Customer segmentation is a must for startups. They can help you draft a successful marketing campaign based on customer segmentation research and provide you with a better picture of your customers, their behaviors, and their needs for your business. 

The post 4 Easy Customer Segmentation Tips For Startup Businesses appeared first on LiveHelpNow.

To help small businesses effectively use SMS, we asked business leaders and marketing professionals this question for their best insights. From keeping customers informed to sending out surveys, there are several tips that may help you determine how to use SMS campaigns in your small business. Avoid common mistakes when it comes to using SMS in small business and learn some new customer engagement strategies. 

Here are eleven examples of SMS used in small businesses:

• Keep Customers Informed
• Send Customer Reminders
• Share Special Offers and Discounts
• Use Push Notifications
• Remind Clients of Their Dues
• Send OTP for Additional Security
• Provide Legal Tips 
• Increase Subscriber Growth
• Show Email Previews
• Communication and Appointment Reminders
• Send Surveys

[ctt template=”5″ link=”9Tyx3″ via=”yes” ]58% of people say texting is the ideal way for businesses to reach them. Here are 11 ways to use SMS in small business effectively.[/ctt]

Keep Customers Informed with SMS in Small Business Communications

As a customer service tool, 2 way SMS in small business is an unobtrusive and effective way of communication, allowing businesses to engage with customers in real-time and resolve queries instantly. And so, we use it as often as we can. Keeping customers informed on the status of their dentures is one main way we make use of it, and we also use SMS to quickly confirm or change patients’ appointments. Measuring success is easy, as we also send out surveys via SMS to gather people’s thoughts about it!

Henry Babichenko, European Denture Center

Send Customer Reminders

SMS marketing is an effective tool we’ve come to utilize to remind customers to come back and visit us. We don’t want to be obtrusive, so we keep it to a minimum. I’d like to think that keeping our customers in the loop with SMS is a great way to build trust and brand loyalty. No one feels like they are missing out on sales or new styles.

Peter Babichenko, Sahara Case

Share Special Offers and Discounts

We mostly use SMS for special offers and discounts, but you can also use it to keep track of shipped products can be a hassle. SMS in small business is a useful way to keep customers informed. They can get updates sent straight to their phones, saving them the time to look up the info themselves. It also works for local pickup, as well. When a customer’s order is ready, it’s easy to just shoot them over an SMS letting them know.

Vanessa Molica, The Lash Professional

Use Push Notifications

We use Push Notifications. We don’t use SMS Push Notifications for every article for fear of looking spammy. Push Notifications has a large unsubscribe rate. Instead, we use the Push Notifications for our content that gains the most traction. We measure the success by looking at the analytics the SMS Push Notification Service provides. We hope to increase the number of clicks with each campaign.

Janice Wald, Mostly Blogging

Remind Clients of Their Dues

For our business SMS, we primarily use automated notification texts to remind our clients of their dues. Many of our clients prefer this system over a phone call reminder. Its automated features also make it more efficient for our employees, and they can focus on other crucial tasks instead of tending to a phone call. Its success comes from our clients having a favorable response to this system through our regular feedback surveys.

Nunzio Ross, Majesty Coffee

Send OTP for Additional Security

The function of SMS in small business is essential as it provides a second layer of security to protect customer information from unauthorized access. We often have customers calling in to update their billing details or change their security PIN. These transactions are highly confidential because they involve customers’ primary information that could compromise all other sensitive data, especially if given to the wrong hands. SMS plays a vital role in preventing this situation from happening. An SMS-generated OTP can help minimize the number of potential fraud cases perpetrated by bad actors who often take advantage of most companies’ weak security measures.

Jake Smith, Absolute Reg

Provide Legal Tips 

My law firm uses SMS to provide helpful tidbits of legal tips to our clients. It is our way of keeping our connection with our clients while at the same time providing them with a simple service that can be useful for them. This is a way businesses can utilize SMS successfully without bombarding customers with irrelevant and annoying SMS notifications.

Beyond SMS, I also ensure that my firm’s overall marketing strategy is well-rounded, incorporating PPC, legal SEO, and informative content through email and SMS. A strong online presence combined with valuable, easy-to-digest information keeps clients engaged while also attracting potential new clients who are searching for legal services.

Michael Conley, Michael Conley Laywers

Use SMS in Small Business Communications to Increase Subscriber Growth

Growing our list of subscribers shows how effectively we use SMS to attract prospects. We have done that by giving them VIP access to our offerings through sending special offers and discounts and being available to them in real-time to respond to queries. By improving our subscribers’ list, we could expand our audience, reach our market and interact with potential customers. Some subscribers can opt out, though. That’s why it’s best to proactively grow your subscribers’ list by exploring other techniques and keeping it at a healthy size.

Abe Breuer, VIP To Go

Show Email Previews

Smartphones have become an essential part of everyday life and people carry them wherever they go. It’s faster to get text messages than to check your email every few hours. So it makes sense to use SMS in small business operations daily. For example, we send out a text message to our contacts to let them know that we have sent them an email as a welcome message. This is especially true if your email includes a report that your audience would like to receive as quickly as possible, such as testing results, updates to a scheduled event, or a contest that requires participation.

Sumit Bansal, TrumpExcel

Communication and Appointment Reminders

Because text messages have an open rate of 98% as compared to emails, which only have 20%, it’s a no-brainer to use SMS for communicating with our clients. Engagement is easy via their mobile numbers, plus interacting with clients regularly via SMS improves the overall impression on our business. Text messages also come in very handy when it comes to confirming and reminding clients of their appointments. It’s convenient and it keeps the cancellation rates to a minimum.

Kris Lippi, I Sold My House

[ctt template=”5″ link=”L2gaw” via=”yes” ]Text messages have an open rate of 98% as compared to emails, which only have 20%. Use SMS communication in small business operations to boost engagement and secure leads. [/ctt]

Send Surveys 

One effective use of SMS for small business is sending out surveys. We do quick, fun surveys and find out what our consumers value and what more they need. It’s fantastic!
When we roll out surveys, we always wonder what the response will be but our consumers seem to like our fun surveys. Questions are phrased in a friendly way and we use big buttons so it’s easy to see on a mobile device.

Jennifer Pieniazek, Resume Now

Terkel creates community-driven content featuring expert insights. Sign up at terkel.io to answer questions and get published. 

The post 11 Effective Examples of SMS In Small Business appeared first on LiveHelpNow.

Just a random thought by a person going through your recent marketing campaign. Excellent!

The prospect contacts your customer service team asking about more details. However, the information the team provides does not match the campaign promises. Disappointment sets in, and here goes the possibility of a sale out of the window. 

What went wrong in the above scenario? 

The marketing team projected the product or service in a way that led to misleading expectations. This is just one example of how misalignment between these teams could make your business suffer. But if, on the other hand, the two teams work together to focus on all such areas and improve the current strategies? 

Let’s dive deep into how you can align customer service and B2C and B2B marketing to make the most of their efforts.

Align Customer Service and Marketing for Social Media Management 

First of all, your social media marketing manager is excellent at his or her job. But in some instances, the manager has to handle customer complaints or queries. 

Undoubtedly, the manager can handle this, but can he or she do it better than the customer support team? Probably not. Why? The customer support representative has been specifically trained to handle these tasks. Using CRM tools that can help facilitate efficient collaboration between customer support with marketing teams and provide better results. Directing customer communication to the right individuals is essential to enhance the customer experience. Even if your marketing reps quickly respond to customer queries, customers expect quality assistance. What’s the point of a quick response if it isn’t helpful? 

For instance, take the example of Comcast, which has a team of people handling the company’s Twitter accounts to respond to specific queries. 

Hence, when teams work together to provide customer service on social media, they are likely to satisfy customers with their responses. Additionally, when it comes to technical assistance, people need quick and reliable answers. Carefully select experts from all your teams to respond to questions on social accounts. It’s crucial to react to dissatisfying tweets quickly to ensure your reputation doesn’t suffer. 

After all, a lack of focus on social accounts will eventually lead to angry customers bashing your brand publicly. For instance, check out how British Airways delayed its responses and let to a tweet that went viral and was seen by 76,000 users. 

Tap Into Unexplored Content Ideas 

Marketers are in constant need of juicy ideas to boost engagement rate. The customer support team interacts with customers using CRM tools. No one understands customers’ interests, needs, and pain points better than those reps. Explore the possibilities of customer success stories to boost your marketing efforts. 

A lack of communication between the two teams can cost you a bundle of excellent content ideas. Marketers are focused on addressing customers’ pain points and how their product or service can help solve them. Who can help marketers better than the people who are constantly dealing in the same area? Therefore, this is a great opportunity to try to align customer service and marketing efforts. You can even win back your lost customers when your content ideas revolve around what they expect. 

Pro tip: you can make a specific page for your customer support team to submit content ideas based on their communication with the prospects. 

For instance, take a look at how you can create a google spreadsheet to brainstorm content ideas together. 

                                                                              Source

You can come up with exciting insights while working on your content ideas together.                                      

Improve Buyer Personas to Align Customer Service and Marketing 

Buyer personas are the fictional representation of your target clientele. With time, you realize that your buyer personas need modification. The people assessing your current customers can help you develop better buyer personas for running marketing campaigns with improved success rates. 

One way to align customer service and marketing is to encourage marketers to attend customer support team meetings. Even better, hop on while the team responds to customer calls for better understanding. After all, the success of your marketing campaigns depends upon how accurately you understand your target customers. If nothing else, you’ll end up with buyer personas that aren’t entirely made up. 

Here are some insights that your customer support team can give:

• Which social channel led a majority of your prospects to your business? 
• What are the common pain points among prospects reaching out to you? 
• What’s the topic around which the majority of conversations revolve? 
• Of all the communications which one is the most common complaint? 
• Which is the customers’ most preferred channel of communication? 
• How tech-savvy are they?
• How often do customers ask for refunds and why? 
• What are their interests, values, fears, challenges, etc.? 

Enhance Your Customer Loyalty Programs

The purpose of customer loyalty programs is to keep the loyal customer engaged with the brand. In an attempt to align customer service and marketing, the two teams can brainstorm ideas and come up with an excellent program. The marketing team can contribute to the program by giving space to customers in their domain. They can provide them with a guest posting opportunity, social media share of customers’ resources, etc. 

The below statistic will help you understand the importance of improving your current brand loyalty programs. 

                                                       Source

You can convert a satisfied customer into a loyal customer by working closely with the customer support team.

Clarifying and Avoiding Misleading Expectations

What do the leads expect after coming across your well-planned marketing campaign? This answer to that question can help your marketing teams understand your customers better and modify campaigns accordingly. Leads should know how your offering can help them get rid of their pain points. If your product/service fails to meet their unusual expectations, they will likely strain your reputation through negative reviews. 

Your marketing campaigns should never run the false alarm in your leads’ heads. To avoid such a pitfall, talk with your customer support team and understand the impact of campaigns on leads. 

Develop a Knowledge Hub  

Your customer service teams often come across common queries or problems repeatedly. Why not take off their burden of answering the same questions? 

The resource base on your website provides information to your customers on specific topics. You can re-work your current resource base by discussing with customer service teams. They will help you emphasize areas that customers are currently struggling with. You can modify pages with information yourself or rely on FAQ builders to help your customers find answers to complex queries in seconds. You can lay out a plan and adjust your entire resource page accordingly. 

For example, take a look at the neat resource page on a website. 

                                                       Source

Apart from this, you can add a list of commonly asked questions to your resource page. 

Keep Teams In the Know About Marketing Promotions

Let’s say your marketing promotions succeeded at making your target audience interested. Your leads are now looking to know more. They contact your customer support service, and due to a lack of knowledge on the matter, they cannot process the questions and ask the customers to wait. Also, they will reach out to customer support executives only because, generally, they are the easiest to contact. 

Now, let’s say your marketing team is all set out for webinars wherein they are also connecting with the experts in the field. However, your support executives have no details about the webinar or only vague replies. 

There is nothing more frustrating than waiting for information from a company. This gives the negative impression that your teams are not well coordinated. All your reps should provide quick and relevant information regarding marketing promotions. You can either use software like Hubspot that gives internal notifications or use a google spreadsheet or a Slack channel to keep your teams updated.

Improve Product Marketing 

Sometimes marketing teams market products by emphasizing features that customers hardly resemble. Customer success teams can help marketers understand the characteristics that truly benefit the customers. These people are closest to understanding how users use a product. 

Hence, marketers can re-shape their current product marketing strategies by understanding areas that people find useful. After all, what’s better than new and creative ideas for promoting your product? 

For example, in our product marketing blog post, we discussed the new features of our new Agent Workspace. In it, we incorporated an explainer video from our Director of Customer Success, Annie Gray. 

Sharing Customer Success Stories and Testimonials

Additionally, to align customer service and marketing is to create case studies focused on specific areas. Firstly, marketers need testimonials to build credibility by giving social proof. Secondly, the support team will collect testimonials helping them boost the credibility of specific marketing campaigns. After all, in the absence of social evidence, customer support can motivate individuals to give testimonials or write online reviews. 

Align Customer Service and Marketing 

And so, to sum up this article, here are the relevant points you must instantly grab: 

• Let the communication experts, aka customer support executives, handle the social media conflicts.
• Create a google sheet for brainstorming content ideas and add all your teams into the same for a heated discussion.
• Organize meetings between marketing and customer support executives to discuss and modify the current buyer personas based on real-time events. 
• Analyze how many customers are part of the current customer loyalty programs and modify accordingly.
• Know about customer queries to identify and eliminate misleading expectations in marketing campaigns. 
• Take off the burden of the customer support team by creating an online resource center that deals with the most common queries.
• Create a Google spreadsheet or Slack channel to keep all your teams updated with marketing promotions.
• Conduct brainstorming sessions to understand the product’s features that customers find extremely useful.
• Share relevant testimonials or customer success stories after a thorough discussion.

The post How to Align Customer Service and Marketing to Boost Sales appeared first on LiveHelpNow.

That challenge comes from not truly understanding this segment.

Image source

Generation Z has very diverse and contrasting tastes. That’s a significant disadvantage because a marketing campaign’s success lies in message consistency.

But once you get those Zoomers (another name for Generation Z) on your side, you have their loyalty forever. That’s why you’ve come to the right page. Read this guide below to find out how to increase Gen Z brand loyalty and expand your company.

Some Stats About Gen Z

Here are some fun facts about Generation Z:

• They make up 40% of the total consumer market in the US. Besides, they have a pretty decent direct purchasing power valued at $29-$143 billion/ year. Remember, that figure doesn’t even consider their impact on household purchases.
• 43% of Gen Z-ers get their news from social media.
• 70% of Zoomers will purchase products recommended by social media influencers.
• Gen Z is all about social justice, and they want to see brands take a more vertical stance regarding critical issues in our society. That’s why 67% of Generation Z will re-evaluate their relationship with the companies they buy from based on their commitment to BLM, for instance.
• 46% of Gen-Z trains their algorithms, meaning they intentionally comment or share the content they like to get more similar content.

Knowing these info bits can give you a solid starting point towards understanding Gen Z. You’re going to need that solidity because your world’s going to experience a significant shift in a few seconds.

1. Rethink Brand Loyalty

Brand loyalty was pretty straightforward for older generations. These people tried different products until they found one they liked and stuck with it. Almost nothing could change that preference, except maybe a dramatic change in consumers’ or brand’s values.

Gen Z’s way of thinking is the polar opposite of this.

According to studies, 51% of Gen Z is willing to try multiple products and brands even after finding their favorites. Talking about free love with this group, right?

The solution is simple if you look at the statistics above and understand what Gen Z cares about: social justice, social media involvement, and core values. 

2. Get Involved

Yes, social justice is a make-it-or-break-it kinda thing for Generation Z. If your brand supports the social issues this segment cares about, 53% will purchase your products, and another 23% will consider doing that.

Watch out, though: Zoomers have a very on-point bullshit meter.

If you’re just using these poignant social issues to get ahead of the competition, Gen Z-ers will sniff you out. Instead, you have to take real action, such as:

• Hire a diverse staff
• Talk openly about workplace harassment
• Try your best to decrease packaging waste

And so forth.

Whatever you decide to do and however little that is, remember to stay truthful to your customers.

3. Listen, Listen, and Oh Yeah, Listen!

No matter what industry you are a part of, Gen Z cares deeply about its privacy. According to a study, 42% of respondents say they value privacy when sharing information online. Besides, 75% of them don’t trust politicians to offer–or guarantee–that data protection.

At the same time, Generation Z intentionally trains social media algorithms through likes, comments, and shares to receive specific content.

That’s good news:

You can ask your Gen Z customers for their feedback!

Be sure they’ll respond promptly and detailed. You’ll get terrific insights from this segment because:

• These young folks care about themselves.
• They want to show off their skills and abilities.
• And they want to make things that matter.

Pro tip: You can reward your Gen Z customers with several incentives, such as monetary prizes or products. However, the rewards they value most are non-tangible:

• Feeling like they’re part of a community
• Believing their work matters
• Making changes according to their feedback

4. Help Them Find Stability

Generation Z has witnessed the 2008 crisis. They saw the housing market plummeting and their parents losing their jobs.

That event completely shattered their confidence in traditional job security:

• 72% of teens eventually want to start a business instead of securing long-term employment.
• Only 64% of Gen Z wants to get a college education.

At the same time, Gen Z believes in self-education.

You can leverage these characteristics in your brand communication. For example, the financial app Mogo.ca saw massive ROI after pairing with Carter Sullivan.

We’ll make a side-note here because, if you’re like most marketers, you’d tend to believe that Generation Z is an immature bunch who only cares about memes and video games. And you’d be wrong.

Gen Z is pretty focused on their finances and personal betterment.

That’s why Carter Sullivan worked so well in this campaign.

Carter is a Gen Z nano-influencer who looks precisely as Zoomers see themselves: empowered, unique, and well-organized. She is very articulate about how Mogo.ca helped her become debt-free (which you’ll notice is a sore point for Zoomers after they saw the aftermath of the 2008 crisis).

But Mogo.ca also follows the other tips we disclosed above; that’s why this brand listens to its customers and focuses on poignant social issues, such as waste reduction.

5. Offer Meaningful Interactions

Generation Z is less brand-conscious than Millennials. Just 36% of Gen Z feel a real connection with a brand, but 59% trust the brands they grew up with, and 44% would like to send brands product design ideas.

That means you have to engage and interact with your Gen Z customers to gain their loyalty.

If you have a small company, start small:

• Ask for your customers’ feedback on all social media and in person.
• Organize online games.
• Create surveys.
• Reply quickly and politely to their inquiries or posts.
• Personalize your email marketing efforts

Language is critical when you want to create these meaningful interactions.

Remember that you want to be perceived as relatable, expert in your field, and focused on your audience’s needs. Just look at how Domino’s Pizza is nailing this on their Easy Order page.

The lesson here is to connect with your customers and show them how your brand will help solve their needs.

You should also focus on offering personalized purchasing experiences if you want to stay meaningful.

The truth is that nobody–but least of all Zoomers–wants to feel like they’re just one meaningless cog in complex machinery. People in this age group want to feel like their personal and unique touch matters.

Thus, start with email list segmentation and work your way up to a consumer-centric shopping experience.

6. Optimize Mobile Experience

Gen Z is glued to their phones – 75% use their smartphones more than any other device. That’s pretty obvious, considering that Zoomers got their first mobile in fifth grade. For businesses, using tools like an Invoice Template for Google Docs can enhance efficiency while catering to Gen Z’s preference for seamless digital interactions.

But Gen Z isn’t just using their phones to scroll Instagram or play video games — many are getting creative with tools like the Instagram Reels Maker.

According to Google, smartphones are rapidly becoming this generation’s favorite shopping tool.

Thus, if you want to get these young people loyal to your brand, you must ensure a seamless mobile experience. Optimize your content for mobile phones in terms of:

• Speed
• Website theme
• Mobile-specific content (e.g., vertical videos)
• Intuitive checkout process

7. Use the Right Channels

Your messages can be skillfully written and expertly crafted for Gen Z-ers, and it could still not be enough. You must understand where Gen Z is hanging out and leverage those channels.

For example, TikTok is becoming more massive than ever for this age group.

This platform allows young people to express themselves freely, become the center of attention, showcase their creativity, and rally around specific causes.

So, you should learn to create and distribute content on this platform. It can be as easy as posting funny skits, taking part in duets, or recording short how-to clips.

Pro tip: If you’re not sure how to blend on TikTok yet, working with a nano- or micro-influencer is a sure-fire way to get you started. These content creators already have access to tight-knit communities, so partnering with them will get you in front of that captive audience.

Increase Gen Z Brand Loyalty By Getting to Know Your Audience

Navigating your business practices among different generations can be challenging. Especially so if you’re dealing with some brand new ideas and cultures as in the case of Gen Z. 

Generation Z can be volatile, slippery, childish, but also empowered and entrepreneurial. They’re creative, playful, determined, and social-justice warriors.

If you want to increase Gen Z brand loyalty, think outside the box. Shed your old patterns regarding marketing strategies and embrace this brave new world.

Gen Z knows what they want, so all you have to do is listen and meet them on their turf. Also, if you’re going to create more engagement and boost loyalty faster, consider working with influencers.

We’ve seen from our experience how fast those brand-community relationships are forged when you’re using the right glue.

The post 7 Tips for Small Businesses to Increase Gen Z Brand Loyalty appeared first on LiveHelpNow.

First and foremost what you have to think about are your customers and how to keep them happy. That means you have to ensure that the conversion phase in the customer lifecycle goes well. If your customers are unhappy with their shopping experience, they will turn elsewhere – simple as that.

The good news is that a whopping 86% of buyers wouldn’t mind paying a bit more for a quality experience. This makes it all the more important to interact with them in ways that make them feel special, making your business a natural choice for them. Also, they are suggesting businesses should speak to customers in their language.

Want to connect better with customers?

Speak to customers in their language, not yours.

In today’s episode, @jenniferlund talks to Text Doctor, @christinecalvert, to get some insight on exactly how to do that.

But doing this is easier said than done. This is why we outlined five useful strategies to boost customer experience in the conversion phase.

5 Strategies For Increasing Website Conversions

So what can a business do to improve its productivity and drive conversions? Here are five ways to enhance every visitor’s first impression and your business’s conversion rates.

1. Offer a Guarantee 

Regardless of how much you assist your customers in visualizing the products, an online shopping experience will always carry some risk for all consumers.

Addressing the perceived risk of your consumers is essential to minimize their questions. That can also help them trust in your brand and buy items with more confidence.

Often, one of the most influential factors in a customer’s decision to not purchase something is “risk aversion” – the need to avoid a possible loss. And this perceived risk, in many cases, is a financial one. 

So how can you convince a customer to purchase your products?

What if the customer doesn’t like the products they bought or can’t figure out how to use them? Even minor purchases carry the risk of “consumer’s remorse,” and to overcome this objection from the beginning, you can offer a secure money-back guarantee.

A strong satisfaction guarantee can not only help you remove that risk but also dramatically affect your conversion rates. Just remember to go beyond the generic money-back guarantees to reassure your prospective customers better.

2. Provide Discounts and Coupons

Today, customers look for deals and value for money. So, entice them to buy from you by providing coupons, discounts, deals, and specials (buy 2-get-1, optional gift wrapping, etc.). 

These freebies appeal to new and existing customers and change their purchasing behavior.  

These small deals are powerful enough to help you track what they purchase and which offers they have redeemed. That way, you can better segment and target them in your upcoming marketing campaigns and ensure their loyalty.

People also love coupons and discounts: they save money and help them believe they can access something limited and exclusive. 

Some ideas for offering promotions and deals include:

• Developing email drip campaigns that reward the subscribers to access their inboxes with exclusive offers
• Leveraging your business’s social media platforms to run ads
• Promote low-stock items 

An effective promotional campaign inspires people to share. And when friends and family suggest the deals, people are more interested as the news comes from individuals they trust and know, instead of advertisements from unfamiliar brands. It will also entice them to redeem the offer while sharing it with others.

You can leverage a tool such as a paystub generator to manage your finances efficiently and accordingly. This will help you generate your paystubs conveniently while letting you set your financial goals and manage your accounts better as planned. 

3. Include Customer Reviews

Reviews and testimonials make your brand credible in the visitors’ eyes – especially those who interact with it for the first time.

This social proof is necessary since it acts as a psychosomatic phenomenon, making individuals believe their actions are “correct”. So, it is vital to convert your prospective clients.

According to BrightLocal local consumer survey for 2020 91% of the customers online (18-34) consider reviews equal to a personal recommendation. Also, a report by ReviewTrackers says that 94% of consumers say a bad review has convinced them to avoid a business. 

Social proof is real ????

62% of consumers age 18 to 34 trust a brand because of good reviews and ratings. https://t.co/nK7CTM9FmE#onlinereviews #socialproof pic.twitter.com/cCON0CV8DU

— ReviewTrackers (@reviewtrackers) December 15, 2021

If you are inclined to delete bad reviews – don’t. They can be used to your advantage. How? Check out our guide: 16 ways to turn your negative online reviews into marketing gold.

Also, ensure that you use authentic reviews and only credible review sites. According to the mentioned ReviewTrackers report, 60% of consumers prefer Google for reviews, and a staggering 88% of all reviews are coming come from only four review sites. Use this data and focus on top directories.

Testimonials and reviews encourage site visitors to take action, increasing your conversion rates.

4. Offer Free Shipping

Free shipping is one of the key purchasing factors for consumers buying online.

A survey by RetailMeNot found that consumers would rather get free shipping over expedited shipping. This, to some extent, correlates with Shopify research from June 2020 where 62% of customers classified free delivery as a differentiator when choosing where to buy.

Shipping options play a vital role when it comes to online shoppers’ decisions of where to spend their money:

• Free shipping incentivizes the customers to buy by wrapping all their costs into just the price of the items they purchase
• By offering various shipping options, you can capitalize on the thriving e-commerce experience for generating revenue streams via increased conversions and sales
• Abandoned shopping carts at the checkout increase when customers get dissuaded by additional shipping charges. Therefore, maintaining steady cost from the product pages to checkout augments a customer’s probability of following through with the buying

5. Improve Customer Retention

Multiple research is saying that it is way more cost-effective to retain existing customers than to attract new ones. 

Kissmetrics that one of the main reasons businesses are losing customers is poor customer support. This is why you need to be available and help your customers in all phases of their buyer’s journey. Having your contact info available increases the chances of conversions and builds trust. It can also generate revenue as customers might need assistance or have pre-sale questions to complete their transactions. 

Regardless of how perfect, well-marketed, and suitable your products are, if customers feel that your business isn’t concerned about them, they will go for a brand that is. So make sure you reassess how reachable your team is.

Boost Customer Experience In The Conversion Phase

The bottom line is seeping into your customer’s brains at different stages in the lead funnel. This can help boost customer experience in the conversion phase and drive more conversions with minimal effort. 

The sales tips provided here should be sufficient for you to start thinking about how you may leverage the power of the human brain, especially when it comes to crafting an effective digital marketing strategy for one’s business. 

 

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